{"id":4162,"date":"2024-07-31T10:59:46","date_gmt":"2024-07-31T14:59:46","guid":{"rendered":"https:\/\/balmert.com\/?p=4162"},"modified":"2024-08-05T11:01:31","modified_gmt":"2024-08-05T15:01:31","slug":"shooting-straight","status":"publish","type":"post","link":"https:\/\/balmert.com\/pt\/2024\/07\/31\/shooting-straight\/","title":{"rendered":"Atirando direto"},"content":{"rendered":"
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\u201cEst\u00e1 todo mundo feliz?\u201d<\/em>\u00a0<\/div>
\u00a0<\/div>
\u00a0 \u00a0 \u00a0~Guy Lombardo<\/div>
\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A\u00e7\u00f5es falam mais alto que palavras. Cada seguidor do planeta entende isso perfeitamente. De vez em quando, os l\u00edderes precisam ser lembrados dessa verdade simples. Considere isso seu. <\/p>\n

Isso n\u00e3o quer dizer que as palavras n\u00e3o importem. Eles simplesmente n\u00e3o importam tanto quanto os l\u00edderes gostariam. Caso contr\u00e1rio, um bom discurso ou uma carta perfeita a todos os funcion\u00e1rios garantiria que todos voltassem para casa, vivos e bem, no final de cada dia. N\u00e3o seria legal. E f\u00e1cil.<\/p>\n

\u00c0 medida que sobem na cadeia de comando, os l\u00edderes confiam cada vez mais nas suas palavras. Suas circunst\u00e2ncias lhes deixam pouca escolha a n\u00e3o ser fazer isso. Isto revela uma das muitas vantagens que os l\u00edderes na linha da frente t\u00eam sobre os seus hom\u00f3logos empresariais.<\/p>\n

A raiz disso \u00e9 simples: a separa\u00e7\u00e3o entre l\u00edderes e seus seguidores nunca foi t\u00e3o grande. As for\u00e7as e factores de tamanho da organiza\u00e7\u00e3o, amplitude de controlo, fusos hor\u00e1rios, localiza\u00e7\u00e3o de escrit\u00f3rios e opera\u00e7\u00f5es, l\u00ednguas e distanciamento social conspiram para criar um grau de dificuldade sem igual desde o auge do Imp\u00e9rio Brit\u00e2nico.<\/p>\n

Esse regime n\u00e3o terminou bem. <\/p>\n

Para evitar um destino semelhante, as organiza\u00e7\u00f5es precisam de solu\u00e7\u00f5es que realmente criem seguidores motivados. Deixarei que voc\u00ea avalie a efic\u00e1cia do e-mail, do Teams, das mensagens de texto, do v\u00eddeo, do correio de voz e do Zoom. Se voc\u00ea realmente entende o processo de comunica\u00e7\u00e3o \u2013 o que, pela minha observa\u00e7\u00e3o, seria incomum \u2013 a avalia\u00e7\u00e3o n\u00e3o cabe a voc\u00ea fazer. A abordagem s\u00e1bia seria perguntar a seus seguidores o que eles pensam. Prepare-se para respostas das quais voc\u00ea pode n\u00e3o gostar.<\/p>\n

O que refor\u00e7a o segundo ponto desta edi\u00e7\u00e3o do News: quando se trata de comunica\u00e7\u00e3o, quem recebe tem os \u00fanicos votos que importam. <\/p>\n

Bl\u00e1 bl\u00e1 bl\u00e1<\/strong><\/p>\n

A realidade de hoje \u00e9 que os seguidores s\u00e3o inundados por comunica\u00e7\u00f5es dos seus l\u00edderes, em todas as diferentes formas que elas surgem. Com tantas palavras circulando pelo local de trabalho, voc\u00ea pensaria que os seguidores prestariam pouca ou nenhuma aten\u00e7\u00e3o a nenhuma delas. Isso costumava ser chamado de \u201cdesligamento\u201d.<\/p>\n

H\u00e1 um elemento de verdade nisso. Ent\u00e3o, algo aparentemente inconsequente \u00e9 dito ou escrito, um pouco errado, e tudo desaba. O que acabou de acontecer?<\/p>\n

Vejo isso constantemente nas not\u00edcias de neg\u00f3cios e na imprensa financeira: alguma desculpa esfarrapada para um mau desempenho ou coment\u00e1rios pol\u00edticos faz com que os analistas financeiros circulem como tubar\u00f5es na \u00e1gua. A administra\u00e7\u00e3o gasta seu tempo tentando sair do buraco que criou. <\/p>\n

Algum g\u00eanio marcou isso, \u201cretrocedendo a afirma\u00e7\u00e3o\u201d. Como se eles pudessem retroceder o v\u00eddeo, apagar as palavras erradas e isso nunca aconteceu. Quem est\u00e1 brincando com quem? O p\u00fablico n\u00e3o est\u00e1 sendo enganado.<\/p>\n

Voc\u00ea provavelmente j\u00e1 viu isso acontecer em sua pr\u00e1tica de lideran\u00e7a. Voc\u00ea fica co\u00e7ando a cabe\u00e7a, tentando descobrir por que todos ficaram t\u00e3o preocupados com algum coment\u00e1rio que voc\u00ea fez na reuni\u00e3o de seguran\u00e7a matinal. Por que isso foi t\u00e3o importante? <\/em><\/p>\n

Se voc\u00ea se queimar uma ou duas vezes \u2013 parece que todos n\u00f3s j\u00e1 tivemos \u2013 e a estrat\u00e9gia inteligente seria simplesmente ficar quieto. N\u00e3o d\u00ea a ningu\u00e9m nada que possa ser discordado. Atenha-se a palavras seguras, incontroversas e indiscut\u00edveis. Aponte todos os pontos de vista e n\u00e3o tome partido. Cr\u00edticas Sugarcoat com muitos pontos positivos.<\/p>\n

Bl\u00e1 bl\u00e1 bl\u00e1. <\/p>\n

\u00c9 uma estrat\u00e9gia popular: ou\u00e7o e vejo isso o tempo todo. Mas \u00e9 uma atitude s\u00e1bia?<\/p>\n

Ci\u00eancia da Gest\u00e3o<\/strong><\/p>\n

Por mais importante que essa quest\u00e3o seja para uma lideran\u00e7a eficaz, a maioria dos l\u00edderes est\u00e1 demasiado ocupada a liderar e a gerir para investir o seu precioso tempo na descoberta da resposta. Muitos t\u00eam certeza de que j\u00e1 sabem a resposta certa; outros respondem reflexivamente \u00e0 pergunta no momento da verdade quando se comunicam, operando com base no que equivale a uma intui\u00e7\u00e3o.<\/p>\n

Al\u00e9m disso, isso n\u00e3o \u00e9 apenas uma quest\u00e3o de opini\u00e3o? <\/p>\n

N\u00e3o, se voc\u00ea acredita que os processos pelos quais administrar uma empresa constituem uma ci\u00eancia: a ci\u00eancia da gest\u00e3o. O que separa a arte da ci\u00eancia s\u00e3o princ\u00edpios objetivos e quantific\u00e1veis: a ci\u00eancia \u00e9 observ\u00e1vel, mensur\u00e1vel e sistem\u00e1tica. <\/p>\n

Sendo esse o caso, em caso de d\u00favida, existem dois locais bastante \u00f3bvios para procurar boas respostas. Uma delas \u00e9 observar as pr\u00e1ticas seguidas por aqueles que s\u00e3o os melhores naquilo que fazem: isso \u00e9 conhecido como modelo de comportamento. A outra \u00e9 buscar pesquisas aprofundadas sobre a quest\u00e3o. Existem muitos acad\u00eamicos que constroem experimentos projetados para determinar objetivamente a verdade sobre qualquer assunto ou quest\u00e3o. <\/p>\n

Acontece que dois professores de escolas de administra\u00e7\u00e3o conduziram pesquisas sobre a quest\u00e3o que estamos colocando: para assuntos que s\u00e3o delicados e controversos nos neg\u00f3cios, ser\u00e1 a melhor pr\u00e1tica tentar agradar ambos os lados? Ao colocar a quest\u00e3o dessa maneira simples, suspeito que voc\u00ea tenha descoberto o que eles aprenderam.<\/span>
<\/p>\n

Os dois, Aviva Phillip-Muller e Joseph Siev, relataram suas descobertas no jornal de 23 de julho.terceiro<\/sup> edi\u00e7\u00e3o do Wall Street Journal. Voc\u00ea faria bem em ler o artigo e entender por si mesmo como eles montaram um experimento para medir o impacto relativo de \u201cdizer coisas boas sobre ambos os lados\u201d, em oposi\u00e7\u00e3o ao que poderia ser melhor descrito como \u201cagir com franqueza\u201d. Este \u00faltimo \u00e9 um termo art\u00edstico que existe h\u00e1 tanto tempo quanto eu.<\/p>\n

Longa hist\u00f3ria curta: <\/p>\n

Tomar ambos os lados de uma controv\u00e9rsia \u2013 \u201c\u2026 a ambival\u00eancia reduziu o respeito daqueles que concordavam com eles, ao mesmo tempo que n\u00e3o proporcionava nenhum benef\u00edcio \u00e0queles que discordavam. Portanto, embora as pessoas esperassem que expressar ambival\u00eancia as ajudasse a serem mais queridas e respeitadas, em vez disso, isso n\u00e3o tinha vantagens, apenas desvantagens.\u201d<\/p>\n

N\u00e3o \u00e9 um desenvolvimento chocante, n\u00e3o \u00e9? Se voc\u00ea \u00e9 como eu, enquanto refletia sobre a quest\u00e3o, pensou nos l\u00edderes que mais respeitava e admirava: o que eles fizeram? <\/p>\n

Parece \u00f3bvio. \u00c9 para mim. Outro caso onde a pesquisa confirma as melhores pr\u00e1ticas. Ou, alternativamente, as melhores pr\u00e1ticas se enquadram na pesquisa.<\/p>\n

Mas ent\u00e3o, estamos pensando como seguidores, n\u00e3o estamos?<\/p>\n

Na pr\u00e1tica<\/strong><\/p>\n

Como voc\u00ea sabe, nosso principal interesse e foco aqui no NEWS \u00e9 gerenciar o desempenho da seguran\u00e7a. Gerir a seguran\u00e7a \u00e9 diferente de todos os outros deveres e responsabilidades: o custo do fracasso \u00e9 medido em sangue e tesouros humanos, com danos colaterais em tudo o que \u00e9 importante para algu\u00e9m. O sucesso \u00e9 medido pela aus\u00eancia de fracasso \u2013 numa palavra, zero \u2013 tornando o processo de medi\u00e7\u00e3o incrivelmente simples. <\/p>\n

Mas \u00e9 simultaneamente dif\u00edcil determinar, a curto prazo, se a causa do dano zero \u00e9 uma lideran\u00e7a brilhante ou uma sorte est\u00fapida. No longo prazo, \u00e9 sempre evidente: \u201cVoc\u00ea \u00e9 quem seu hist\u00f3rico diz que voc\u00ea \u00e9\u201d.<\/p>\n

Os princ\u00edpios de uma comunica\u00e7\u00e3o de gest\u00e3o eficaz \u2013 atrav\u00e9s de palavras \u2013 aplicam-se a todas as formas como os l\u00edderes falam com os seus seguidores: desde reuni\u00f5es municipais at\u00e9 reuni\u00f5es de seguran\u00e7a; desde reuni\u00f5es de pessoal executivo na sede mundial at\u00e9 corre\u00e7\u00e3o de comportamento no ch\u00e3o de f\u00e1brica. Palavras \u2013 faladas e escritas \u2013 desempenham fun\u00e7\u00f5es essenciais de gerenciamento, como explicar \u2013 o que estamos fazendo neste exato momento enquanto voc\u00ea l\u00ea estas palavras \u2013 at\u00e9 emocionante \u2013 tamb\u00e9m conhecido como motivador.<\/p>\n

Na medida em que voc\u00ea possa realmente estar motivado ao ler estas palavras, a quest\u00e3o agora \u00e9: \u201cComo coloco esse entendimento em pr\u00e1tica?\u201d <\/p>\n

Isso seria o que gostamos de chamar de uma pergunta muito boa. Simplesmente pensar em sua comunica\u00e7\u00e3o como l\u00edder para seus seguidores do ponto de vista deles, em vez do seu, seria um grande passo. Isso mudar\u00e1 sua abordagem para melhor.<\/p>\n

Um segundo passo seria ouvir com aten\u00e7\u00e3o suas palavras \u00e0 medida que s\u00e3o ouvidas por seus seguidores quando se trata de elogiar o bom comportamento de seguran\u00e7a ou de corrigir seu comportamento quando n\u00e3o \u00e9 seguro. Suas palavras de elogio refletem principalmente seguran\u00e7a? Suas palavras ao corrigir o comportamento focam especificamente na seguran\u00e7a: o comportamento inseguro e as poss\u00edveis consequ\u00eancias desse comportamento? Sem ambival\u00eancias: a seguran\u00e7a deve estar em primeiro lugar. Per\u00edodo.<\/p>\n

Aka, atirando direto.<\/p>\n

Se essas sugest\u00f5es n\u00e3o lhe parecerem nada de novo ou de bom senso, eu n\u00e3o discordaria. Gostaria de salientar que nenhum deles \u00e9, pelos meus anos de observa\u00e7\u00e3o em primeira m\u00e3o, uma pr\u00e1tica comum. <\/p>\n

Mas eles s\u00e3o a melhor pr\u00e1tica.<\/p>\n

Paul Balmert
Julho de 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Este m\u00eas, Paul mergulha no t\u00f3pico da comunica\u00e7\u00e3o gerencial eficaz e na import\u00e2ncia de \u201catirar direto\u201d quando se trata de gerenciar a seguran\u00e7a. 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